The challenge
High-footfall brands needed to know and re-engage customers at the point of sale.
The solution
We deployed LinkUp: a Wi-Fi portal that captures data, segments audiences and triggers campaigns, with a business-intelligence dashboard.
The result
150,000+ customers identified through Wi-Fi across three major brands (KFC, McDonald's and Locatel); re-engagement campaigns brought around 20% of them back to the point of sale. These brands went from knowing nothing about the person walking in to owning a customer database they can actually act on and build loyalty with.
